Men Evolving Backwards With a Newer Breed Of Feminine Men , The Spornosexual

Spornosexual. It sounds like something Japanese businessmen might watch (featuring naked girls and fish), but actually it’s the latest fad in male beauty. 

 Mark Simpson, the man who defined metrosexuality, writes that the bodies of the latest generation of muscle-bound boys, “have become the ultimate accessories, fashioning them at the gym into a hot commodity – one that they share and compare in an online marketplace.” Alas, what seems to turn some fashion editors on only turns my stomach.

 Capitalism’s ability to sell an image of ourselves that compels us to buy its products is astonishing. It has transformed our bodies into accessories. Women have had to endure this commercialisation for years, but for men the “fun” started in the 1990s with the rise of the metrosexuals – fellas who seemed to imagine that wearing a necklace made them feminists or even a little bit gay. But, in defence of metrosexuality, at least that trend was all about remaking yourself to be attractive to others. It was innately social. By contrast, the spornosexual is really only interested in how they look to themselves – it is narcissistic. By toning and perfuming and recording every ripple with Facebook selfies, they’ve converted their bodies into their own masturbatory aids.

Of course, there’s nothing wrong with wanting to look good. It’s also nice to know that men now feel as duty bound to be as attractive to women as women have often worked to be attractive to men. The age of Old Spice is behind us. No longer can a man assume that women can’t say no to a bushy moustache and a body that smells of beer and chip fat.

But prioritising looking good above having brains, and then spending hours admiring the result in the mirror, is not a sign of gender equality or social progress. Yet can it be right that men are now being advised by the magazines and style gurus to admire and model themselves on people with all the charm and wit of a shaved gorilla?
 Infact last year there was a report that men in the UK now spend more on shoes than women.
 This new wave puts the "sexual" into metrosexuality. In fact, a new term is needed to describe them, these pumped-up offspring of those Ronaldo, Beckham and now neymar, where sport got into bed with porn while Mr Armani took pictures.
Let's call them "spornosexuals".

 However Neymar admits to like to treat his image but not to the point of being considered metrosexual.
Neymar.He hates the metrosexual “label” and he came public to say it. Speaking to the British press, the player admits being vain, but not to the point of David Beckham!

“Yes, it is true that I like to buy new clothes, good perfume and hair products. It’s also true that I shave my body hair. But, anyway, i don’t consider myself a metrosexual. This is more like David Beckham, who is more elegant. I admit I’m vain, but I don’t see this as a problem”.

Glossy magazines took part in cultivating early metrosexuality. Celebrity culture then sent it into orbit. But for today’s generation, social media, selfies and porn are the major vectors of the male desire to be desired. They want to be wanted for their bodies, not their wardrobe. And certainly not their minds.

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