BBC was running the story 'Is Kenya's Vera Sidika a #BleachedBeauty?' on how the bleaching trend is catching up in the african continent.
CTV, a canadian media house also had the story running on their site.
they went ahead to mention some hilarious reactions to the bleached beauty my favourite being One person who even compared #BleachedBeauty to the German flag: face is yellow, neck is red, and chest is black.
However even though alot of african blogs and media ran the story,it was not headlines to then since reports show the practice is actually very common in Nigeria, where an estimated 77 percent of women bleach, and South Africa, where the number is closer to 35 percent.
Bossip,a popular american gossip blog most popular with the black american community ran the story and an intresting reaction from a reader caught my attention.
Jerome commented by saying,'The fact that this is happening in the
"mother land" is the most disturbing of all! I could understand black americans
succuming the the pressures of being lighter (I still don't get it) but can't understand why Africans who live Africa are doing it! SMH!
But we should adhere to a smart tweet that caught my attention and sums it all up realy well: “Emancipate yourself from mental slavery. Who told you black is not beautiful?
#BleachedBeauty
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