Jay Z & Beyoncé Staged Elevator Attack and Divorce Rumors to Sell 'On The Run Tour' Tickets!!

Billboard published an article yesterday titled 'Jay Z, Beyonce and the Rumor Mill: Who's Pulling the Strings?' and they spoke with some experts who feel that not only is the divorce rumours all BS, that Jay Z didn't cheat on Beyonce. They also suspect that the elevator beat down with Solange was all staged...all in time for their first joint tour. They say the power couple wanted to be in the tabloids like never before...to sell concert tickets. And they've sold $100m in tickets, making $5.2m per night!

I don't know if I buy this story but read for yourself and see if it makes sense to you.
Celebrity publicist Jonathan Hay -- who's worked with clients from Sony to Wiz Khalifa and provides PR crisis management -- spoke to Billboard in an interview and speculated this entire affair is just carefully orchestrated tour promotion.

"Always consider the timing in these situations," Hay says. "That staged elevator fight hit the news immediately before the release of their On The Run tour trailer video. The fight gives regular news stations -- beyond just entertainment news -- a headline, which broadens their audience. They're also going to bring up the On The Run tour and ask questions like, 'Will their be drama on the road?' and, 'Is this going to be the final performances of Jay Z and Beyonce?' They created a compelling spectacle, which ultimately creates a demand."

Hay, incidentally, knows a thing or two about creating a compelling spectacle. He openly takes credit for planting those false Jay Z/Rihanna romance rumors back in 2005 to promote her debut single "Pon de Replay." Obviously, that stunt worked a little.

 Similarly, Hay scoffed at the veracity of the stories swirling around the tour. "I saw the report about their lawyers now being on the road with them. Of course there are lawyers on the road with them! They are generating millions of dollars a night," he says (the tour's take is about $5.2 million per show, in fact). "They have an infrastructure. Jay Z is a brilliant businessman. His affairs are in order, no pun intended. Jay Z and Beyonce are not getting divorced. Jay Z did not cheat on Beyonce. It's all theater."

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