Kim Kardashian's Video Game Is
On Track To Earn $200 Million
People are spending an ungodly amount of money on Kim Kardashian's mind-numbing iOS game, "Kim Kardashian: Hollywood."
While the game is free to download, getting famous on ot is not.
At least not unless you'd prefer to wait for hours on end for your
avatar to recharge itself with enough energy to attend all the photo shoots and club openings necessary to journey from the E-list
to the A-list without spending close to $500, as Jezebel writer Tracie Egan Morrissey did.
Shockingly, she isn't the only one
willing to shell out hard-earned dollars on Kardashian's game. Plenty of people are spending their money on the surprisingly high-rated game to zip up the ranks and earn their place at the top of the A-list.
According to Bloomberg News, since its release on June 25, "Kim Kardashian: Hollywood" has peaked
at the second most-downloaded free game in Apple's U.S. App Store, and currently is the third most-downloaded free game.
one analyst estimates that the
game is on track to reach $200 million in revenue this year.
“There’s no such thing as bad publicity, right?” Douglas Creutz, an analyst with Cowen & Co. told Bloomberg News.
“Obviously, Kim Kardashian’s brand has driven people to download the game. But at this point, the game has taken on a life of its own.”
The Kardashian game takes users inside Hollywood, guided by a virtual Kim who offers advice on how to become an A-list celebrity, starting from the so-called E-list.
“Dating famous people will get you more fans, too,” instructs Kardashian, who in real life is married to rap singer Kanye
West.
While the game is free to play, the goal is to get users hooked on in-app purchases such as clothing or a burst of energy needed for traipsing through Hollywood.
Users can spend as much as $99.99 for 175,000 virtual dollars. A trip to Beverly Hills costs 4 game “dollars,” while 400 will buy a necklace.
Kardashian’s voice guides the uninitiated through casting calls and parties, while users dodge surly tweets from rivals.
The game gives Kardashian’s most fervent fans a new way to satisfy their appetites, de Masi said.
“Whether you’re following Kim on Twitter, Facebook, Instagram or watching her show, with this game, you can play all the time.You can get your Kim interaction anytime you choose.”
No word as to how much of a cut Kardashian is getting from the game, but no doubt it will only add millions to her growing fortune. In
June, Forbes reported that the 33-year-old had a banner year, making more than she ever has, raking in an estimated $28 million
over the last 12 months.
The Game is the only one among the top 10 in the App Store with a five-star rating, the highest possible, based on thousands of user reviews.
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