Showing posts with label entrepreneurs watch. Show all posts
Showing posts with label entrepreneurs watch. Show all posts

30 Most Promising Young Entrepreneurs In Africa 2014



Christian Ngan, Cameroonian

Founder, Madlyn Cazalis
After working in financial services in France, first as an analyst at French investment bank Quilvest Group and as an associate at Findercord in Paris, Christian Ngan returned home to Cameroon to start his own business in 2012. With $3,000 of his savings, he founded Madlyn Cazalis, an African hand-made bio cosmetic company that produces body oils, natural lotions, creams, scrubs, masks and soaps. Madlyn Cazalis products are sold and distributed across more than 30 chemist stores, beauty institutes and retail outlets in Cameroon and neighboring countries in Central Africa. The company does not reveal revenues but says it is profitable. Ngan, 30, is also founder of GoldskyPartners Advisory, a small financial advisory firm in Cameroon.

Senai Wolderufael, Ethiopian
Founder, Feed Green Ethiopia Exports Company
The 27 year-old Ethiopian entrepreneur is the founder of Feed Green Ethiopia Exports Company, an Addis Ababa-based outfit that produces and exports popular Ethiopian spice blends such as Shiro, Mitmita, Korarima and Berbere. Wolderufael founded the company in 2012 primarily to serve the needs of the Ethiopian diaspora in the United States and Europe, but as demand for Ethiopian spices increased significantly, Feed Green began exporting to new markets within Africa. The company employs only women.

Eric Kinoti, Kenyan

Founder, Shades System East Africa
The 29 year-old Kenyan is the founder of Shades System East Africa, a $1 million (annual sales) company that manufactures military and relief tents, branded gazebos, restaurant canopies, car parking shades, marquees, luxury tents, wedding party tents canvas seats and bouncing castles across the region.  The company’s biggest clients are non-governmental and humanitarian organizations. Based in Nairobi, Shades System exports its products to Somalia, Congo and Rwanda. The company says it is profitable and has 18 full-time employees.

Nick Kaoma, South African

Founder, Head Honcho Clothing
South Africa’s own Daymond John in the making, Nick Kaoma is building an urban legend. The 28 year-old Cape Town native is the founder and creative director of Head Honcho clothing, a prominent South African lifestyle brand that designs, manufactures and markets streetwear clothing that is hugely popular among South Africa’s young urban dwellers. The company’s product line includes t-shirts and caps to cardigans, varsity jackets, hoodies, tank tops and female dresses.

Ronak Shah, Kenyan

Founder, Kronex Chemicals Ltd
Shah, a 26 year old Asian-Kenyan, is the founder of Kronex Chemicals Ltd, a fast-growing manufacturer of low-cost household cleaning products.  Shah founded Kronex in January 2013 and the company has two products- a dishwashing liquid and a multi-purpose detergent, both of which are gaining market share amongst Kenya’s lower middle-class.

Issam Chleuh, Malian

Founder, Africa Impact Group
Issam Chleuh, a 27 year-old Malian national and former Ernst & Young Senior Associate, is the founder of the Africa Impact Group, an international organization focused on directing investment to socially and environmentally beneficial ventures, an asset class called Impact Investing. The company’s services include data & research, news, advisory services, and start-up incubation. Africa Impact Group’s clients include impact investors, private equity firms, family offices, leading African corporations, governments and nonprofits.

Patrick Ngowi, Tanzanian

Founder, Helvetic Group
Patrick Ngowi, 29 is the founder of Helvetic Group, a company that pioneered the supply, installation and maintenance of solar systems in Tanzania’s Northern Circuit. Helvetic Solar Contractors continues to grow. Helvetic did more than $5 million in revenues in 2013 and KPMG East Africa recently valued the company at $15 million. Helvetic is also expanding into the South African region and Ngowi is gearing up to take the company to Dar es Salaam’s capital markets.

Heshan de Silva, Kenyan

Founder, DSGVenCap
After dropping out from school in the United States, Heshan de Silva, 25, worked briefly for a tea exporting company owned by his parents before breaking out to start VenCap, a business that sold travel insurance bundled into long distance bus tickets. The company became profitable very quickly, grossing over $1 million in revenues within its first year and setting the pace for travel insurance for bus commuters in Kenya. He is now a venture capitalist and the founder of DSGVenCap, a company that makes seed investments in the tech, media, agribusiness and consumer industries in Kenya.

Julie Alexander Fourie, South African

Founder, iFix
At 26, Julie Alexander Fourie runs a company that employs 40 people and services more than 4,000 clients a month. Fourie is the founder of iFix, which repairs and services all Apple products and Samsung Smartphones. iFix has branches in Johannesburg, Cape Town and Durban. Fourie started the company in 2006 from his dorm room at the University of Stellenbosch, helping colleagues and friends repaid broken and faulty iPods and computers. Satisfied friends subsequently referred other Apple product owners in search of repairs and Fourie’s business took off.

Sangu Delle, Ghanaian

Founder, Golden Palm Investments
Delle, 27 is a co-founder of Golden Palm Investments, a holding company that invests in early stage venture and growth financing across Africa with a strong bias for Real Estate, healthcare, agribusiness and technology. GPI has backed startups such as Solo Mobile in Nigeria, mPharma in Ghana and Zamsolar in Zambia. He is also the co-founder of cleanacwa, a non-profit working to provide access to clean water in Ghana’s underdeveloped regions. Sangu, who previously worked at Goldman Sachs, Morgan Stanley and Valiant Capital Partners, is currently an MBA candidate at Harvard.

Uche Pedro, Nigerian

Founder, BellaNaija
The 29 year-old Nigerian media entrepreneur is the founder of  BellaNaija, a thriving new media company that develops online media content for African (primarily Nigerian) audiences. BellaNaija.com is Nigeria’s premier lifestyle, entertainment and fashion website, and garners an average of 10 million page views every month.

Tebogo Ditshego, South African

Founder, Ditshego Media
The 29 year-old South African public relations maverick is the founder of Ditshego Media, a leading PR firm specializing in Media Relations, Investor Relations, Reputation Management and Corporate Communications. Ditshego is also the Chairman of the South African Reading Foundation.

Bankole Cardoso, Nigerian

CEO, EasyTaxi Nigeria
Cardoso, 25, is the founder of the Nigerian operations of EasyTaxi, a taxi mobile App that was founded in Brazil in 2012 by German technology startup incubator, Rocket Internet GmBH. EasyTaxi serves to connect cab drivers and would-be passengers. Through the App, passengers can confirm their pickup point and then order a cab at the click of a button. EasyTaxi sends the passenger a confirmation of the name and phone number of your driver and gives passengers the option of tracking their driver and the vehicle in real-time. Before setting up EasyTaxi in Nigeria, Cardoso worked for PricewaterhouseCoopers and the Carlyle Group in New York.

Isaac Oboth, Ugandan

Founder, Media256
Isaac Oboth, 24, is the founder and CEO of Media 256 LTD, a film and television production company in East Africa. Media 256 was founded in 2011 and has a client list that includes Coca Cola, UNDP, USAID, the Ethiopian Commodities Exchange, Marie Stopes International, the African Leadership Network, and the African Leadership Academy. The company says it is profitable and employs 7 full-time videographers and editors. Isaac is also an Anzisha Prize Fellow, a pan-African award that celebrates innovative young African entrepreneurs.

Barclay Paul, Kenyan

Founder/CEO Impact Africa Industries
The 22 year-old Kenyan is the founder of Impact Africa Industries, a company that produces low cost sanitary pads for poor women in informal settlements Kenya three years ago and he now sells the pads to as far as Uganda and South Sudan. The company is located in Kitale, a small town in Western Kenya and has 23 employees, 15 of whom are women who help in production and distribution of the sanitary pads. Paul was an Anzisha Prize Fellow in 2013.

Seth Akumani, Ghanaian

Co-founder and CEO, ClaimSync
Akumani, 30 is a co-founder of ClaimSync, an end-to-end claims processing software that enables hospitals, clinics and other healthcare facilities all over the world to automate patients’ medical records and to process records electronically. Claimsync’s solution allows these healthcare providers to easily prepare medical claims and send electronically to health insurance companies. In 2013 ClaimSync was the sole African company to participate in the high-profile, IBM, Novartis, GlaxoSmithKline backed Accelerator program HealthXL in Dublin. ClaimSync was recently acquired by GenKey, a Dutch-based biometrics company. 

Jonathan Liebmann, South African

Real Estate developer, CEO of Propertuity
The 29 year-old South African visionary is the Managing Director of Propertuity, a South African Real Estate development company and the brains behind the construction of the Maboneng Precinct, a thriving cultural district in the east side of Johannesburg’s CBD. Once a neglected and deteriorating neighborhood housing abandoned industrial complexes, Liebmann transformed Maboneng into a vibrant urban mixed-use community complete with Art galleries, artist studios, retail spaces, offices and artist studios.

Tunde Kehinde, Nigerian

Co-founder, Jumia Nigeria
The 30 year-old Harvard MBA grad recently stepped down as co-founder of Jumia Nigeria, the country’s largest online retailer. Kehinde founded Kasuwa, a Nigerian online retailer in 2012. Within days of its founding, Kasuwa received seed funding from German online startup incubator and the company’s name was changed to Jumia. Kehinde resigned in January to start a logistics company.

Adii Pienaar, South African

Founder, Woothemes
Adii Pienaar, 28, is the founder of Woothemes, a company that designs and develops customizable commercial themes and plugins for WordPress. Adii built the business with a bootstrap budget, and the company today generates over $3 million in annual revenues from the sale of its themes. Woothemes also develops and sells themes for other content management systems, including Tumblr. Pienaar also runs PublicBeta, a service that allows successful entrepreneurs to transfer knowledge to new startups.

Zaheer Cassim, South African

Founder, One Way Up Productions
 29 year-old South African media entrepreneur Zaheer Cassim graduated from Columbia’s Journalism school and returned home to South Africa to found One Way Up Productions, a television production outfit with a client list that includes Ogilvy South Africa, Hollard Insurance, the African Leadership Academy and Hackett.

Mike Muthiga, Kenyan

Founder, Fatboy Animation
Muthiga, 26, is the founder of Fatboy Animation, a Nairobi-based animation company that produces 3 and 2 dimensional animation for both film and commercial use. FatBoy Animations has produced several viral animated commercials for Kenyan blue chips like brands such as Safaricom, Telkom Orange, Barclays Bank and Jamii Telecommunications (JTL).

Danson Muchemi, Kenyan

Founder, WebTribe
Muchemi, 29, is the founder of WebTribe Kenya, a leading IT company in Kenya with operations in online payment systems, web applications and network security. Webtribe’s flagship company, Jambopay provides e-payments services for e-commerce players as well as e-ticketing services and electronic cash disbursement services. Jambopay is a recipient of the Google Innovation Awards in Financial Services for 2013.

Kunmi Otitoju, Nigerian

Founder, Minku Design  
Kunmi, a 30 year-old Nigerian fashion entrepreneur is the founder of Minku Design, a company that makes leather bags for men and women by subtly blending Aso-oke fabric (a hand loomed cloth woven by Nigeria’s Yoruba people), into contemporary leather bag designs. Minku also makes Yoruba-themed leather purses and jewelry. All Minku Design’s products are hand-made at a workshop in Barcelona, Spain, but they are sold at high-end stores in Nigeria and on the company’s website.

Mazen Helmy, Egyptian

Founder, The District
27 year-old Mazen Helmy is the founder of The District, one of the first co-working spaces in Egypt and one of the few in the region.  The District provides an inspiring workspace (sitting on a total area of almost 1000 square meters) for entrepreneurs and freelancers. Helmy founded the company in 2011.

Khaled Shady, Egyptian

Founder, Mubser
The 22 year-old Egyptian entrepreneur is the founder of Mubser, a new assistive tool for blind people. Mubser, which will be launched officially in March 2014, is a wearable belt with a Bluetooth-connected headset that leverages RGB imaging and infrared dept data captured by a 3D depth camera that allows blind and visually impaired people to navigate around in a safe and easy way. The device recognizes object and obstacles such as staircases and chairs.

Joel Mwale, Kenyan

Founder, Skydrop Enterprises
Mwale who is now 21 years old founded SkyDrop Enterprises, a rainwater filtration and bottling company which produces low-cost purified drinking water, milk and other dairy products in Kenya. In 2012, Mwale sold a 60% stake in Skydrop to an Israeli firm for $500,000. Next stop: Education. Last year Mwale founded Gigavia, an educational social networking website.

Lorna Rutto, Kenyan

Founder, Ecopost Kenya
In 2010, Lorna Rutto, 28, founded Ecopost, a Kenyan company that collects consumer plastic waste such as polypropylene and polyethylene and converts them into durable, easy to use and environmentally friendly plastic lumber, an eco-friendly alternative to timber which is used to manufacture fencing posts.

Ashley Uys, South African

Founder, Medical Diagnostech
Ashley Uys, 30, founded Medical Diagnostech which develops and markets affordable and reliable medical test kits for malaria, pregnancy, syphilis, malaria, HIV/ Aids for South Africa’s rural poor. Uys is a recipient of the South African Breweries $100,000 Annual Social Innovation Awards.

Kimiti Wanjaria, Kenyan

Founders, Serene Valley Properties
Kimiti Wanjaria, 30, is a co-founder of Serene Valley Properties (SVP), a Real Estate development company in Nairobi that constructs and sells residential properties to Kenya’s ever-growing middle class. SVP is behind the development of Sigona Valley project, a $4 million gated residential community outside Nairobi.

Arthur Zang, Cameroonian

Founder, Cardiopad
Zang,  a 26 year-old Cameroonian Engineer is the inventor of the Cardiopad, a touch screen medical tablet that enables heart examinations such as the electrocardiogram (ECG) to be performed at remote, rural locations while the results of the test are transferred wirelessly to specialists who can interpret them. The device spares African patients living in remote areas the trouble of having to travel to urban centers to seek medical examinations. Zang is the founder of Himore Medical Equipments, the company that owns the rights to the Cardiopad.

via Forbes Africa
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Bamboo Farming turns Kenyan farmers into Millionaires


NAIROBI, KENYA: Mr Boniface Soli, 55, experience convinced him bamboo farming is one of the most lucrative businesses one can engage in.
 “A harvest can bring in millions of shillings.
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Entrepreneurs Watch: Entrepreneur turns buses into moving billboards

innovative business idea becomes an ideal investment opportunity for this entrepreneur

Trushar Khetia has always felt that there was something missing in the country’s advertising market. It appeared to him that there was a lot of what he terms audience fatigue — Kenyan consumers were getting tired of being exposed to the same old thing over and over. “Our advertising had become boring, and companies were pumping a lot of money into ad campaigns without taking the time to figure out if they were getting the desired results from their investment or not,” he said. To resolve the issue, Mr Khetia felt the advertising industry should shift from a traditional medium to a more “modern” format. “The main forms of transportation in our country are buses and matatus, and we have literally tens of thousands of these PSVs that offer potential ad space.”
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Dr Dre set to be hip hop's FirstBillionaire as Apple is set to buyBeats Electronics for $3.2bn


Super producer and rapper Dr Dre is set to become Hip Hop's first billionaire as Apple Inc is close to sealing a multi-billion dollar deal to purchase Beats Electronics, the company he founded with music producer Jimmy Lovine in 2008.
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22 Qualities Of Entrepreneurs Likely ToFail


Say you want to build a thriving business. You could list everything you think is important in founding,
growing, and maintaining a startup, and build your company that way.
Or you could focus on what experienced investors look for — not because you want to attract outside capital, but because you want to evaluate the same key qualities an experienced investor looks for when deciding whether a business merits their money.
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9 Biggest lies We All Fall For AboutStarting Your OwnBusiness

What is your favorite lie that you've heard about starting your own business?
1. You'll be your own boss.
"Not only will you not be your own boss, but more people than ever will have a critical stake in your success, including customers, vendors, and staff.
If you think your boss makes unreasonable demands of you now, just wait until a good customer calls you to handle a major issue at 2 a.m.
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This Sex Plane Lets you and Your Patner Boink your brains out in Mid Air!!


Love Cloud is a new service offering flights over Sin City for couples looking to engage in
a little sin of their own -- but the Entrepreneur behind it, Andy Johnson says it's about so much more than sex.
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ENTREPRENEURS WATCH:Leon Ndubai, The Kenyan Billionaire Who Has Achieved What Many Can Only Dream Of

His chain of hotels and a micro- finance institution has operations in six counties. And next year he will be pumping Sh1.3 billion into the expansion of his hotel business in Kenya.

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The HOOK-UP truck: Making QUICKIES and public sex alot more classy.

Here’s a service you wish you had in high school when you had to sneak around and the “both
feet on the floor” rule was strictly enforced in mom and dad’s house.
Exactly what it sounds like, the Hook-Up Truck is “a car service, like a mobile hotel room,
available for short term rentals accommodating intimate relations.” Keep it classy, and book one for immediate dispatch to weddings, music festivals, or other parties.

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Mark Cuban Just Invested In A Pot That Charges Your Smartphone By Boiling Water on SHARK TANK!!

An awesome device that charges your phone by boiling water in a pot has just become the next hot thing, thanks to its appearance on ABC's hit reality show, "Shark Tank."

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Someone Will Pay You $100,000 to Drop Out of School and Start a Tech Company

Peter Thiel is best known for being an early angel investor in Facebook and the co- founder of PayPal, but he’s making headlines with a new venture: paying college-age teens to drop out and start their own businesses.

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ENTREPRENEURS WATCH: From campus idea to thriving tech firm


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ENTREPRENEURS WATCH: Animator and creator of faiba advert ,michael muthiga CEO OF Fat Boy animations

Growing up in Nairobi, Kenya, Michael Muthiga
loved watching cartoons and was curious about how
his favourite shows were made. Without access to
the internet, he had limited information about
animation and it was only once he was in high
school that his art teacher introduced him to
illustration and 3D animations.

“It is something that has been in my blood
throughout. I tried to venture into engineering but
the animation just wouldn’t go. [Eventually] I
stopped fighting. It has always been an easy thing
for me to do,” says Muthiga.
After high school Muthiga could not afford to attend
the few colleges that offered animation courses, but
“I wasn’t going to let that stop me”, says the self
taught animator.

Muthiga began taking free online tutorials and later
joined the production team of Tinga Tinga Tales , a
children’s cartoon series based on African folk tales,
where he honed his skills.
“That is where I learnt how to handle workload; I
worked late into the night,” says Muthiga. When the
production of Tinga Tinga Tales came to an end three
years ago, Muthiga decided to start his own
business, which he named FatBoy Animations.

“I noticed there was a gap in the advertising
industry. I wanted to change the way advertisements
and commercials are made,” says the 26-year-old.
He uploaded one of his works to YouTube which
caught the attention of corporate brands and
advertising agencies.

A Kenyan telecommunications company was
impressed by his work and asked him to produce an
animated advertisement.
“I did not have to pitch and convince anyone. I
worked really hard on my first animation… it got a
lot of viewership and went viral. Then clients started
calling.”

Since then, Muthiga says, work has been flowing in
and the company has managed to enter into long-
term contracts with clients. FatBoy Animations has
since produced animated commercials for brands
such as Safaricom, Telkom Orange, Barclays Bank and
Jamii Telecommunications (JTL).
Muthiga’s best known work to date is the JTL
advertisement, known locally as Faiba, which
promoted the firm’s terrestrial fibre optic offering.

The success of this advertisement prompted JTL to
commission a series of the popular adverts.
Muthiga’s animated productions have proved quite
popular among Kenyan television audiences and
social media users.
FatBoy Animations handles between four and six
projects a month and Muthiga charges a minimum of
KSh 2m (US$22,800) for a 30 second production.

According to Muthiga, his productions have been
successful because of the creativity and unique
stories behind the animations.
Muthiga does not expect the concept to become
boring as more corporate brands shift to animated
commercials.

“It will become boring when life stops. It is not just
about the animation, it is more about the story.
There will always be new stories, things that happen
around us. There will always be something new,” he
says.
FatBoy Animations employs three people in Nairobi
and outsources specific services such as rendering,
modelling and character creation to agencies in India
and the US. According to Muthiga, finding local
talent is difficult.

“The labour is not available locally. There are a lot of
guys who can do animation, but there are standards
which we have to maintain.”
Constant power blackouts also pose a challenge to
his business.
Animation in Africa
According to Muthiga, the animation industry in
Africa is nascent and holds numerous opportunities.

“Corporate are just realising that animation can work
for them. There are still many areas such as the
medical field, education sector and architecture and
construction. All these guys are realising that
animation can work for them.

There is so much to be
done.
“The market has really opened up. Clients that are
calling now are not just from Kenya but from across
East Africa and as far as the US, Canada, India and
even China. It is the stories that captivate clients.
This is an industry worth watching.”
Muthiga encourages aspiring entrepreneurs to invest
in the “right field which they have a passion for”.

“Everyone has a talent and a gift which they are
really good at. That is the thing that should fuel
their entrepreneurial drive,” he says. “If you work to
solve a problem and not to make money then you
will succeed and the money will follow.”
Muthiga, who started his business at the age of 23,
advises young people to embrace the skills,
knowledge and experience that come with
employment.

“The passion needs to be developed. That eight to
five job is very necessary,” he says.
Muthiga says that while working on Tinga Tinga Tales
he arrived at the office at 6am and left at 9pm, for a
whole year, even though he was only required to
work eight hours a day. Working long hours taught
him how to handle huge workloads and deliver on
time.

“I wasn’t the highest paid person in the company
but I was learning something and I really loved it.”
Moving forward, Muthiga would like to break into the
animated series and feature films market.“I don’t
want to only compete in Africa with Nigerian movies.
I want to compete with US, Indian and UK animated
series and feature films. I want to go worldwide.”

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ENTREPRENEURS WATCH: the success of AL IS ON production of the hit series Mali and SHUGA


Alison Ngibuini got the kick to venture into
business after her employer moved offices. After
eight years working for some of Kenya’s leading
advertising agencies, Ngibuini had acquired
immense experience on how brands are created,
positioned and sold to customers. She never
thought about entrepreneurship until the company
she was working for shifted offices from the city to
an out-of-town location.

Ngibuini told How we made it in Africa that had she
opted to keep her job, she would have had to wake
up very early in the morning to beat Nairobi’s
infamous traffic.

“That was my wake -up call. I told my boss: ‘I am
quitting’. I had had enough. When you are employed
you can’t make decisions for yourself; the boss
moves, you have to move with him. The decision to
move was not consultative, everybody was
disgruntled but people chose to adjust. I refused to
conform and adjust. It was time for me to step out.”

Ngibuini then started her own production company,
Al Is On Production.
“I only had a computer, a pen and a mobile phone. I
began working from home.”

Al Is On Production is involved in the production and
creation of television dramas, documentaries, game
shows, commercials and feature films. The firm is
renowned in East Africa for having created award-
winning shows which have aired across the region.

Starting out as an independent producer, Ngibuini
learnt the ropes from production houses she had
worked with in the past. One of her early mentors
was Bharat Thakrar, founder and CEO of East Africa’s
largest marketing services firm Scangroup, which is
listed on the Nairobi Securities Exchange.

“Bharat was actually quite instrumental. He found a
way of engineering things such that every still
production job was done and organised by me. I had
a shoot every day. He gave me one of my first
commercials for Fanta,” said Ngibuini. “Whenever I
meet Bharat I remind him that he started me off and
I am following in his steps. I hope one day I can get
a listing of my own business in the stock market.”

Ngibuini’s initial struggle was to fight control of the
industry by European-owned companies.
“Most of the creative directors were European so they
gave the work to other Europeans. For us guys, being
black, starting off in the industry was a bit tougher
but you make your mark and build relationships,”
she said.

As business picked up, Ngibuini hired an accountant
and a secretary. Her team has since expanded to 17
full-time staff. During production, the company hires
between 70 -100 people.
Over the years, Ngibuini, who has been recognised
twice as one of Kenya’s ‘Top 40 Under 40’ successful
career women, has expanded her business portfolio
to combat the effects of increasing competition in
the industry. In 2005, after years of focusing on
commercials, Al Is On Production ventured into TV
production.

Diversified business

“I realised I needed to diversify my business. I
couldn’t just sit and chase for the same amount of
work as everybody else. I went to the UK and I saw
this show called University Challenge,” said
Ngibuini. “One day I got connected with the people
who make the show and they were actually looking at
Africa as a prospective place to do the show. We got
into a partnership and it was fantastic. I got a
chance to make a fully fledged game show. That was
my first step into television.”

The Zain Africa Challenge aired in Kenya, Uganda,
Tanzania , Rwanda, Zambia, Malawi , Nigeria , Ghana ,
and Sierra Leone for five years.
After the university challenge, Al Is On Production
began creating public education and awareness
campaigns. A Kenyan production titled Siri
addressed issues around HIV and AIDS. Soap operas
Mali and Shuga have been screened in several
countries outside Kenya.

Ngibuni’s approach has been to make quality
content that appeals to pan-African and international
audiences.
“It’s been a tough journey. But I am happy to say I
am the first producer [in Kenya] to do a full multi-
cam studio. M-Net have come into the market and
revamped the studios.”

Ngibuini said her company has been successful
because she looks beyond telling a good story.
“It is not just about telling a great story. It has to
be economically viable. Can the show be syndicated?
Does that story appeal beyond Kenya? I am not in
the showbiz world. I am running a business. People
see the glamour, but for me this is a business and
at the end of the day it must generate income.”

One of the major challenges Al Is On Production
faces is increasing competition in the industry.
“I am filming commercials for much less than I did,
say five years ago. The market has shifted. It has
become a lot more difficult to justify a TV
commercial. The budgets are not what they used to
be. What I quote, there is someone else willing to
undercut that price. It is getting leaner [and]
meaner.”

This has inspired Ngibuini to explore ways to evolve
the company and stay relevant in the market.
“It keeps me on my toes on how to remain
competitive. It has made me reinvent my company
and diversify into other things so that we don’t
plateau and stagnate.”

Although it is “still a man’s world”, Ngibuini says she
is “willing to navigate the space”.
“I feel there is great opportunity. I would like to
leave a giant footprint for young girls to know that
they can achieve anything. The only real obstacles
are the ones you create in your mind.”

Moving forward, Ngibuini would like to double her
firm’s turnover.
“I cannot do that by sticking to what I do all the
time. I want to go into new ventures, diversify and
add new portfolios to what I already have. I love
telling stories, but TV financing is always an issues. I
want to get my company to a place where we can
self-finance products and reap the benefits of it.”

Working together
As Kenya and other African countries gear up for
digital migration, Ngibuini is positive this will open
opportunities for existing and new players in film
production.
She argued that for Africa to develop, the continent
ought to stop looking inward and start looking
outwards.

“We need to move away from our own self-serving
interests. Africa needs to negotiate as a block, as
opposed to each country pushing for its own
individual interest. We should open up our space.
Why is it cheaper for me to travel to London than it
is to go to Nigeria? We should stick together.”

Ngibuini advised other entrepreneurs to maintain
good relations and have a mentor to guide them on
their journey.
“We are all something, but none of us is everything.
Be a good listener because you don’t know
everything.”

Ngibuini, who is in the process of completing her
MBA, added that entrepreneurs need to reinvent and
improve themselves.
“Don’t be static. I always ask myself: what is my
market worth?”
As difficult as entrepreneurship is, Ngibuini noted
that aspiring business people should learn to
overcome their fears and pursue their dreams.

“You also need to be tenacious, resilient and patient
and do serious networking. When you fall, get up,
dust yourself off and keep going. Your drive will
determine how far you can go. You also need to be
money smart.”

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ENTREPRENEURS WATCH: the success of the property portal buyrentkenya.com


Kenya’s property market has witnessed a boom in
the last five years, riding on a growing middle class
and continued interest in the country among
investors. However, finding property for rent or
sale has not always been an easy task.

Kenyan-born entrepreneur Jamie Pujara identified
this gap in the market and established Buy Rent
Kenya, a real estate portal.
“I noticed there is a need in the market. I don’t
know if you have been apartment searching; it’s
quite difficult in Kenya. You can’t get the
information you need. I wanted to create a space
where we could put all agents and developers’
properties online.”

The site offers listings for residential and commercial
properties from accredited and compliant agents and
brokerages. Agents and developers showcase their
properties on the platform with photographs and
short description about the location, price and
particular features.
Since its launch in May 2012, Pujara says the
business has been going “really well” due to Kenya’s
high internet penetration and unmet demand for
property .

“Property is something that interests everybody, from
the fresh graduate to the 70-year-old who is still
investing. We are now the biggest site in terms of
property listings, the agents signed on and user
base.”

Buy Rent Kenya charges agents and developers a
subscription fee for membership. The agents and
developers can either pay KSh 6,500 (US$74) per
month for silver membership which allows them to
make 15 listings or pay KSh 9,500 ($108) for gold
membership and enjoy unlimited listings.

“Our job is to provide leads; the agent’s job is to
make the sale. We don’t think the service is
expensive. The cost per lead is much cheaper and
agents get access to the diaspora market where a lot
of real estate funding in this country comes from. It
is worthwhile,” says Pujara.

In its efforts to “get rid of all the conmen”, Buy Rent
Kenya insists on working with legitimate agents and
developers only. Due to this, most of the properties
listed on the site are on the higher side of the
market locking out potential buyers in the lower-end
segment.

“We can only list properties that are legitimate. I
don’t want to put up property online that I am not
sure if the source is genuine. Unfortunately, that
jacks the price up a little bit. In the eventuality that
we have a more structured housing market in Kenya
we will incorporate more [affordable housing].”

For Buy Rent Kenya, the biggest challenge is getting
its clients to understand how they can maximise the
potential of the online property portal.
“If you have an online platform and you can put up
20 photos, why put one? If you can write a
description of two paragraphs about the property,
why write two lines? If you want sell your house,
make it look like a house you want to sell.”

The online property market is set for stiff
competition following the recent entry of Vamido,
funded by Berlin-based Rocket Internet, and
Property24, which in turn is owned by South African
multinational media company Naspers. Kenya’s
Nation Media Group also recently launched its own
real estate site, N-soko Property.

“Big competition tells you the market is big, it’s got
a lot of potential and that this is a service the
market needs. How are we going to cope? One, we
are a Kenyan company. We want to identify ourselves
as the Kenyan brand. Two, we have a head start; a
first mover advantage.”

Pujara is not worried about the competition these
multinationals have brought to the market.
“Competition is good. I think we got too complacent
towards the end of last year when we officially
became the biggest property portal. The growing
competition has given us a chance to refocus.”

Online opportunities
According to Pujara, the growing internet penetration
across Africa offers a unique opportunity to
entrepreneurs to start online businesses.
“If you can find an online solution, then Africa is the
place to be,” he says.

The entrepreneur, who also runs a high-end Chinese
restaurant started by his grandfather 35 years ago,
says one of the lessons he has learnt in
entrepreneurship is making sacrifices and putting
long hours of work and commitment into his
ventures.

“I juggle two businesses and towards the end of the
year as I said, we were getting complacent on one. I
realised I have to work double the time to make sure
they are both successful.”
Have a plan
Pujara advises entrepreneurs to have a clear
business plan and set targets.

“You need to be able to measure against what you
have set out to do That will always give you an
indication of whether or not you are on the right
track,” he says. “I think it is very important to have a
plan and to keep referring back to it. When you start
something new it is very easy to get sidetracked.”

He says it is important to keep things simple and be
willing to keep trying even when one fails.
“You are always going to fail [but] you have to keep
trying. There are a million and one roadblocks. You
have to believe in your idea. You can’t hire people to
follow your dream. You have to go on the ground and
do it yourself.”

Pujara says he is optimistic about the potential of
the market, adding that he plans to expand the
business beyond Kenya.
“We want to consolidate the Kenyan market and then
branch it out. We want to have Buy Rent in Kenya,
Uganda , Tanzania , Rwanda, Zambia, Somalia, South
Sudan and other markets in Africa. This is a long-
term goal for us. It is going to grow really big.”

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ENTREPRENEURS WATCH: ‘I want to be in the oil and gas game,’ says Kenya’s Gina Din-Kariuki


“I want to be part of the energy story in Kenya,”
says Gina Din-Kariuki, a Kenyan entrepreneur and
public relations (PR) guru. Sixteen years ago she
quit her job as head of corporate affairs at
Barclays Bank Kenya and, having built a name for
herself, plunged into business to create Gina Din
Corporate Communications (GDCC).

The firm is one of Kenya’s most successful PR firms
and has handled large corporate clients in various
sectors, including telecommunications, banking ,
hospitality and air travel.

GDCC handled the Safaricom account when the
telecom operator launched in Kenya and went on to
represent the firm for many years. Din-Kariuki told
How we made it in Africa that she watched first
hand as the industry evolved and became one of
Kenya’s success stories. With the discovery of oil and
gas in the East African country, Din-Kariuki wants to
do more than just watch.

“It was interesting… but I didn’t get into the whole
telecommunications space as a businesswoman. I
watched it grow. So this time energy came in and I
thought: ‘This is exciting but I don’t want to sit and
watch. I want to be in the game.’”

Din-Kariuki is now the local shareholder of CAMAC
Energy, a US-based New York Stock Exchange-listed
company involved in the exploration, development
and production of oil and gas .
“We are going to be exploring for oil in this region.
So one of these days you will see me with a hard
hat.”

Her entry into the energy sector makes Din-Kariuki
one of very few women in Africa to actively invest in
the energy sector.
“Maybe I will bring a little bit of glamour to the oil
industry,” she says with a chuckle.
But beyond bringing glamour, Din-Kariuki hopes to
influence policies that will see Kenyans benefit from
the country’s resources. This is also a serious long-
term investment for her.

“I always say to God, ‘you must have sent this to me
to make sure that I learn how to be patient’ because
I am not patient. PR is lots of deadline and also you
get instant results. What I have learnt in this energy
industry for a year and a half [is that] it’s teaching
me patience. It really is. It’s so slow. It’s a very
long-term investment.”

Oil exploration is also an uncertain investment. “Life
is a gamble. I am very excited by the prospects of
energy in this country. I am very encouraged by the
way the government is handling the whole process.
And you know what? I don’t want to sit on the
sidelines. You are either watching the game or
playing the game. I want to play it.”
African entrepreneurs
Din-Kariuki describes herself as resilient and strong.

She is not scared of taking risks; neither does she
jump ship when the going gets tough. In fact, she
believes difficult times come just before the “next
leap of success”.
“Every time I have wanted to quit and there have
been a few [times] it’s at that point that [I was at]
the very verge of greatness… that moment after is
when it’s your next leap of success. It’s really
interesting,” she says. “What I would say to people
starting their businesses now is hang in there. The
journey of an entrepreneur is never straight. There
are… potholes on the way but we have to stay in
there for the long haul.”

She says although doing business in Africa is
challenging with the continent facing “infrastructural
challenges” and “pockets of instability”, she admires
the resilience of African entrepreneurs. These
entrepreneurs, she says, will bring the “Africa Rising”
narrative to fruition.

“I think there is something about entrepreneurs in
Africa. We are the ones who are going to make Africa
rise. If you look at entrepreneurs in Africa and you
look at entrepreneurs elsewhere in the world, the
ones in Africa have gone through so much to get
them where they are.

“Many started out in very humble circumstances,
some haven’t been to school… so when you compare
that to a Bill Gates or a Steve Jobs, I kind of tend to
think, ‘wow to the African entrepreneur’, because
they have gone through so much more. It’s this
spirit to succeed; it’s the sprit to break the cycle.

It’s a spirit to make sure that the generations below
us don’t have to go through what we went through.
Because the beginnings have been so difficult that
we have no choice; if we don’t do it then who? If not
now, when?”
Din-Kariuki would like to see more people, especially
the African youth, go into entrepreneurship.

“There are not going to be many jobs for everybody.
We need to create these jobs. I think we have no
choice but to encourage youth entrepreneurship and
a lot of the work that I am doing with the youth
right now is a long those lines.”
But, she warns, entrepreneurship is not suited to
everyone.

“I think it’s not for the faint hearted; you have to be
internally very strong because you take a lot of hits
along the way, a lot of failure and… some people just
can’t handle failure. Some people are too sensitive
to be entrepreneurs. You have to be very thick
skinned to be an entrepreneur.

Every single day I
wake up… there is a new challenge. There will never
be a point when there is not going to be a challenge
and I am [always] ready for that,” she says.
GDCC’s future business
Even as she casts her sights on Kenya’s oil and gas
industry, Din-Kariuki is still involved in her PR
business.

GDCC is currently rebranding and is expected to
launch across Africa to meet what she describes as a
“need for an African PR brand”.
“We need to be ready to serve our clients for the
next 16 [years] and on, but with new tools. What we
are coming up with… is a product that is going to
serve Africa, not just Kenya,” she says of the
rebranding process.

Over the last 16 years, Kenya’s PR market has
evolved, with more local and international firms
entering the market. However, this is not a cause for
worry for the GDCC boss.
“It’s exciting. The pressure is on to be the very best
in what we do. Yes, there is a lot more competition
but I think that is quite exciting.

The market is
much bigger. There is a whole SME market now that
is looking at PR. That was never there before. So we
are not really all fighting over the same clients
because the base is much wider.”
Din-Kariuki describes PR as one of her passions.

“I call myself a ‘creative disruptor’. I am never happy
with the status quo. I always want to take the
brands that I handle from mediocrity to
magnificence. I get so much pleasure and joy out of
that.”

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NEWS BYTE: Dubai-style property developments arrive in Kenya

Nairobi’s skyline is changing, propelled by
multinationals setting up regional offices and a
growing demand for high-end housing. Le’ Mac, is a
proposed 22 storey tower, featuring both
residential and commercial components. The Dubai-
styled project is being developed by a local firm,
Mark Properties, and will cost an estimated US
$41.5 million upon completion in 2015. Ravi Vasta,
managing director of Mark Properties, told How we
made it in Africa’s Dinfin Mulupi how an influx of
expatriates and diplomats is spurring demand for
unique real estate projects in Nairobi and his
ambition to develop the tallest building in East
Africa.

What inspired you to develop Le’ Mac?

We wanted something new for Kenya and unique. We
started Mark Properties in 2004 and since then we
developed two luxury properties in Lavington (a high
income residential suburb in Nairobi). For the Le’
Mac project, we specifically wanted something
unique that would attract investors. We took our
team of consultants to Dubai where there is a lot of
such projects, after which they designed Le’ Mac.

How far has work on the development progressed?

We have started excavation at the 1.8 acre piece of
land in Westlands (an upmarket suburb of Nairobi)
where the Le’ Mac project will be constructed. We
will begin construction towards the end of April and
we expect to complete the project by the end of
2015. Le’ Mac will have business space on the
ground floor that will accommodate a banking hall
and coffee lounge. The next six floors will be
dedicated to office and commercial space. We will
have another six floors of residential space and a
double storey Le’ Mac Sky club housing a gym, spa,
steam and sauna rooms.
Describe the market response since the launch of
Le’ Mac.

We have placed six floors of one to three bedroom
residential [apartments] on the market, the majority
of which is sold out. However, the market is slightly
slow because of the elections and the high mortgage
rates, which are just starting to come down.

What kind of buyers are you targeting?

About 90% of the people who have bought the
residential spaces are doing so for investment
purposes. They don’t want to live there themselves
but they are targeting diplomats and expatriates who
are coming to work here. Le’ Mac looks and feels like
a five-star hotel. Our services have been tailored to
fit international standards, which is what expatriates
are used to. For instance, we are investing a lot in
security systems within the building. Investors will
make good returns. The majority of the buyers are
local investors and the diaspora.

They would like to
own property, but the price of land in preferred
locations for these kind of investments is too
expensive. For instance, in [Nairobi’s] Westlands
[area], you would need nearly 100 million shillings
($1.15 million) to purchase a quarter an acre of land.

You focus on luxury properties while research is
showing saturation in this market. Your thoughts
on this?

There is still demand for luxury projects especially as
an investment proposal. Investors buy luxury houses
mostly for rent. There is a lot of demand for houses
on rent and investors have the money to purchase
luxury houses. We are seeing more expatriates
coming to Kenya and they want houses that match
up to international standards.
Low cost and medium housing is for the local market
only. This market is totally dependent on the
mortgage rates. When it goes up, the market goes
silent. If there are special rates, the market starts
booming. Because of the high mortgage rates, people
prefer to rent instead of buying.

Mortgage rates need
to come down to 10-12% ( currently between 13-20% ).
We also need more investors in the real estate
sector .

Describe some of the challenges you face in
developing these properties.

We face challenges dealing with the government
especially due to delay of paperwork. The good thing
is that today we can access most of our construction
requirements in Kenya. It is very easy to source
materials, which was not the case ten years ago.

Can we expect similar projects such as Le’ Mac?

We are looking for land where we intend to develop
another high-rise project after we finish developing
Le’ Mac. We want to build the tallest building in
East Africa. That will be our next project. We will
have commercial space, hotels, residential space and
shopping malls. We will combine everything in one
tower. We need new and unique things to attract
more investors. These kind of projects show that
Kenya is progressing. Dubai became an icon because
of its tall buildings. We want the same in Kenya,
something that will attract tourists and even further
investment in the industry and the country.

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ENTREPRENEURS WATCH: the 30 year old entrepreneur developing a ksh 350 million project

Kenya’s real estate sector is dominated by high-net-
worth individuals and corporations, with very few
youths investing in the industry, mostly due to
challenges in accessing financing.

Kimiti Wanjaria (28) and Ian Kahara (30), the co-founders of Serene
Valley Properties, represent a new crop of youths
who are teaming up to invest in the property
market. The two IT professionals are behind the
Sigona Valley project, a KSh350m (US$4.2m) gated
estate outside Nairobi. The duo shared their
experiences with How we made it in Africa’s Dinfin
Mulupi .

Tell us more about the Sigona Valley project

Kahara: It is a gated community located about 20
minutes drive away from Nairobi. It has panoramic
views and beautiful scenery. In the north it overlooks
Mount Kilimanjaro. We have Mount Longonot to the
south and in between we have Suswa Mountains just
before Masai Mara and the Ngong Hills. It is set up
on a hill overlooking two valleys.

We are constructing
three and four bedroom villas in three different
house designs. We plan to hand out the 30 villas by
August 2013. We are targeting the middle-income
market segment. We believe now is the time to buy
because we expect the value to appreciate. So far we
have sold 50% of the units.

How did you get into property development?

Wanjaria: We came together because we thought real
estate is a new frontier due to the housing shortage
in Kenya … One day when we were having drinks we
began talking about how to unlock potential in
parcels of land that we own. We gambled with it and
registered a company. We found two other partners
Johnson Waweru and Thomas Koigi, who believed in
the idea and we hit the ground running.

Real estate is capital intensive. How did you finance
the project?

Kahara: The project is structured in such a way that
we, the developers, have to finance part of it. To fill
this gap, we thought of several options, one of them
being debt financing, but getting money from the
banks was a huge challenge. We talked to 12 banks
and gave them proposals. They all asked for three
years audited accounts, which we did not have. They
focused on our own early-stage career profiles, and
the assets we had already accumulated, rather than
the project itself. In short, they did not want to
finance us and this was very frustrating. Everyone
told us our idea was good but we could not raise
money to implement it. We then approached pan-
African development funding institution Shelter
Afrique. They looked at the project and gave us a
loan of KSh200m ($2.4m).

What challenges have you faced?

Wanjaria: Other than funding we also found out that
most of the consultants we worked with in the real
estate industry are very traditional. There is a
certain way they want to do things. We found that to
be a bit too rigid for us. As a dynamic team, we are
raring to go.

Getting statutory approvals from the
government and council offices was also challenging
because of bureaucracy. Most of the people we
consulted with were very discouraging. They were
saying interest rates are at a ten year high and that
we have never built even a single house and now we
wanted to build 30. They told us to try after 15
years. As a team we were wondering, why should we
wait until we are 60 to do something we can do
today?

What advice can you give to young people
interested in investing in real estate?

Wanjaria: They should document their ideas. We
have seen the project through on paper as
successful. We are diligently implementing step by
step. When you can present your ideas properly,
people tend to support you. They should also consult
with the right professionals. You can hit success at
30; you don’t have to wait until 60. Have unwavering
commitment and be patient.

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ENTREPRENEURS WATCH: alice kariuki,proprietor of serviced apartments in uppe hill


The real estate market in Kenya has been booming
in the last decade with new commercial and
residential projects springing up across the
country’s major urban centres. In the capital
Nairobi and its environs, local and international
investors are building golf and gated estates,
shopping malls, hotels and offices to meet high
demand for property.

Alice Kariuki, a professional accountant, teamed up
with three other women entrepreneurs in 2009 to
develop serviced apartments in Nairobi. Last month,
they broke ground with Serenita Apartments, which
are targeted at business travellers and consultants
who visit Nairobi for weeks at a time.

Kariuki says she was drawn to real estate after
discovering how lucrative the sector could be. She
worked as an investment manager and was tasked
with finding investment options for her employer
that mostly included property, shares and treasury
bills.

“We revalued all the properties every three years
and the value always went through the roof. In fact,
it was better business than what our company
actually did. I knew this was a sector worth investing
in.”
Kariuki and her business partners did “small
businesses that are often associated with women”
and later decided to embark on a larger project.

“We were never afraid of going bigger because all we
would have to do is invite investors,” she says. “We
realised that a lot of what men can do, women can
do. That has been instilled in us from childhood. As
we grew up we were told we could do anything a
man could do. Even in finance there are more men
than women but sometimes we contribute better
ideas in meetings and I feel women should be able
to do anything they set their minds on.”

Serenita Apartments comprises 84 luxury units that
sell for KSh. 19.75m (US$228,000) each. The project,
which is to be completed by January 2016, is located
next to Upper Hill, an upcoming commercial centre in
Nairobi.

“Most corporate firms are moving from the city
centre to Upper Hill and that is driving land prices
and demand for real estate and budget hotels. All
the banks have built their headquarters there. These
firms have consultants who come here for even six
months and would prefer to live in a serviced
apartment than stay in a hotel. The demand is there
and it can only grow.”

According to Kariuki, demand is partly fuelled by the
city’s standing as a regional hub, the entry of
international firms and Kenya’s growing middle class
who are increasingly investing in the sector.
“There is a lot of new money in the market, which is
likely to go towards buying land and property.”

A tough journey
However, the journey has not been smooth sailing for
Kariuki and her partners.
“Sometimes people get surprised that the project is
being run by women. Mortar and brick has not been
a domain for women in this country. Most people
often question how much we actually know about the
construction process. Right from the beginning we
decided to hire the best talent and we have been
learning along the way. We have a good grasp of
what is going on.”

When they sought additional funds to raise KSh. 90m
($1m) for the purchase of the land, banks turned the
team away.
“Many banks did not take us seriously. They made
their evaluations and gave us all sorts of excuses and
refused to lend to us. Eventually we settled for
private equity,” says Kariuki. “We want to have good
capital appreciation so that we can do another
project and prove wrong the doubting Thomases.”

Lessons from entrepreneurship

Kariuki says entrepreneurship has taught her to be
resilient and persistent. Since starting the project,
she says, they have faced a court battle, encountered
bureaucracy in government and had to adhere to
changing regulations, none of which deterred them
from their goal.

“If you go into business you will encounter
numerous challenges along the way, but I think
giving up on the dream is the last thing someone
should do. It is not easy but you have to persist.
There is no learning if you chicken out. You learn
more in difficult times. They make you better.”

She advised other entrepreneurs to “consult less in
friends because most times they cannot see your
vision”.
“They will advise you based on their ‘feelings’ and
ignore the facts. I think it is important to work with
professionals and experts, share risk with other
investors and stay the course regardless of the
hurdles you face.”

For those aspiring to invest in real estate, Kariuki
says research is crucial.
“Sit with a marketer first and run your idea through
them to find out if what you want to establish is
something that can actually sell. A lot of people
have developed projects and found themselves
caught up because they did not research.”

She says women entrepreneurs should not to shy
away from taking risks.
“That is not the best way to do business. It is good
to take a little bit of risk, otherwise we shall tip toe
and arrive safely to the grave.”

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ENTREPRENEURS WATCH: ken oyaya, founder and CEO of Blackrose Limited.

Growing up in rural Kenya, Ken Oyaya was actively
involved in helping his mother run her part-time
tailoring business. By the time he was in high
school, Oyaya was convinced that entrepreneurship
would be his chosen career.

When he started university, Oyaya changed from the
engineering course to which he had been admitted
and instead studied business management. For the
next four years, he dabbled in almost every kind of
business. His first, at age 21, was distributing
paintings made in India to hawkers in Nairobi.

“I saw the potential in business at a young age. My
mum was a teacher but she was making more money
from business,” says the founder and CEO of
Blackrose Limited.
Although he later joined the workforce and was
employed at East African Breweries Limited (EABL) for
seven years, Oyaya’s interest in entrepreneurship
never faded.

In 2011, Oyaya quit his well-paying job shortly after
being promoted to a managerial position to start his
own business in the entertainmen t industry.
“I have always had a passion for events. Even in
university I was a hustler: showing movies, hiring out
sound equipment, organising birthday parties and
even renting out pay TV to other houses,” says
Oyaya. “But when I decided to start my own business
I did not want to continue hustling.

I wanted
something more formal and organised. I decided to
open a club first.”
In the last two and a half years, he has started
about a half a dozen businesses in the
entertainment, retail and construction sectors under
his company Blackrose. Oyaya owns five clubs and
restaurants, a DJ outfit, a furniture manufacturing
firm and an interior design company.

Management style
Oyaya says he chooses to empower his 12 managers
to run the businesses and devotes his time to
coming up with new ideas. He argues that
micromanaging a business can stifle growth and
limit its expansion.

“If you never give the people you employ ownership,
you will never make money. When I go to my clubs
the waiters don’t even know I am the owner because
the managers are in charge of everything from hiring
to stocking. That gives me the time to do other
things, innovate and start new businesses. Giving
people responsibilities and giving them room to
execute is something I learnt at EABL.”

Looking back, Oyaya says he is glad he followed his
passion for business. However, making that step to
quit his job was not an easy one.
“I was in charge of events at EABL and I had been
thinking about starting my own business, but I
always felt that I wasn’t ready.”
At the time, Oyaya’s wife was enrolled in university,
they were building their home, his children were
going to an expensive private school and he had just
bought his wife a new car on loan.

“The thing I worried about the most was losing the
medical cover my family enjoyed. I was scared. I was
praying that no one would get sick after I quit my
job,” says Oyaya, adding that he finally took out
medical cover for his family and all his employees
five months ago.

The 35-year-old entrepreneur explains that after
quitting his job, he went through a stage of
confusion, finding himself free all day and even
began applying for employment. It took him six
months to make his first cheque running his own
business.

“I was getting very worried. I was now thinking of
things I could sell to get by. It was very hard. The
reason why it took me so long to settle was because
licensing a business in Kenya takes so long. There
were so many licences we needed and no one
advised us. There is a cartel that harasses
entrepreneurs and takes full advantage of their lack
of information.”

Expanding his business
Having overcome many challenges along the way,
Oyaya is keen on expanding his business. His next
venture? Setting up canteens in informal settlements
in Nairobi. Oyaya outlines why this venture will work.

“In the CBD people go to supermarkets but in the
slums it is the kiosks that sell everything. You only
need one employee and one licence for one shop and
there are no electricity or water expenses. You
require very little money to open one canteen and
you can make KSh. 500 (US$5.82) as profit per day.
Now, what if you opened 100? In Kibera slum alone
you can have 1,000 shops and they still won’t be
enough. How many slums do we have in Nairobi?”

Oyaya believes the retail sector is the low hanging
fruit as Africa’s middle class expands and low
income-earners struggle to fend for themselves and
climb up the social ladder.
His biggest lesson in business has been investing in
human resources and ensuring professionalism in all
his businesses.

“You will find someone operating a bar with one or
two waiters and a barman who also serves as the
manager because the owner wants to make 90%
profits which is never long lived. You have to invest
in people and motivate them to perform efficiently. If
you try cutting costs by compromising on human
resources you will run one shop until the day you
die. If you want to expand, you have to embrace
professionalism and hire good talent.”

Embracing failure

Oyaya reckons that entrepreneurs should also
embrace and learn from their mistakes as well as
attend professional courses to improve their
capabilities.
“I have started businesses that have failed. I choose
to look at failure as a learning process,” he says. “Our
education system is wrong. It teaches kids to never
fail. The focus is on being number one and nothing
else.”

This best or nothing mentality, Oyaya warns, makes
people afraid of failure and taking risks, and formal
employment with a monthly salary is considered a
safer option.
“I have a friend who sells sweets and makes over
KSh. 500,000 ($5,824) a month and another friend
who wears a suit and tie every day, drives a company
car but takes home KSh. 30,000 ($350) a month.
When we sit down, it is the guy in the tie and suit
who will brag the most because he works for a big
company and drives a company car. Meanwhile, the
guy who sells sweets and wears jeans all day is
quietly thinking of where he will open the next
shop.”

Oyaya warns young entrepreneurs not to focus too
much on image but rather start businesses that
actually make money. He adds that most young
people would not want their peers to know they sell
mandazi (Kenyan doughnut) for a living and would
prefer to be software entrepreneurs for instance.

“Do what you really love and start small. Let the
business grow gradually. Be proud of what you do
and do it well,” he advises. “I see most young people
eager to make money overnight. You have to patient
and put in the hard work.”

While he has no regrets about venturing into
business, Oyaya cautions that it has its downside,
citing an event last December in which he lost KSh.
600,000 ($6,989). Such unexpected losses, he adds,
can have serious repercussions on his entire
portfolio.

“As an entrepreneur I am not just responsible for my
family, I am responsible for my employees. It’s like
having more than 100 dependents,” he says Oyaya.
“But I enjoy this. I wake up at 9 o’clock and eat
breakfast as I watch TV. No one asks me why I am
late for work.”

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